Advertisement Auction
Bounce advertisement auction is a new innovation where we bring blockchain with traditional advertisement technology.
There are two types of advertising auction mechanisms:
Peer-to-peer (P2P) mode where sellers directly sell to buyers.
Sellers stake the advertising space into a pool, which becomes an advertising pool. Buyers bid on the pool, and the successful buyers' ads are displayed in the rolling advertising banners.
Details of P2P mechanism:
Sellers first set up the advertising banners on their website using the tools provided, and mint the banners into NFTs.
Sellers set up an English auction, which is a price-increasing auction. The seller sets a reserve price, and buyers bid to increase the price.
Sellers set the acceptable ad format and the auction duration.
Buyers decide whether to bid based on the website traffic. Buyers upload content.
After the seller approves the content and format, the buyers can bid.
Once the transaction is complete, the buyer's content will be displayed on the seller's advertising banners.
Pool mode:
Sellers first set up the advertising banners on their website using the tools provided, and mint the banners into NFTs.
Sellers place the NFTs into a pool to generate income.
We consolidate all the NFTs together and auction the next week's ads once a week.
Buyers need to prepare their ad content in advance and submit it for approval to obtain a bidding slot.
The auction selects the top 5-10 highest bidders.
The content of the winning bidders will be displayed in the rolling advertising banners.
The seller's mining mechanism is based on "the total amount of money submitted by buyers this week multiplied by the website's traffic for 7 days".
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